red pen #01
The Giant Checklist
You download a checklist to feel organised. Instead, you discover another 150 things you haven’t done.
That’s not prioritisation. That’s inventory.
For brides planning without a full-service planner
Stop wondering
if you’re behind.
Find your wedding phase, see what should already be done, what needs your attention now, what’s coming next, and what you can stop worrying about until later.
No more piecing together conflicting checklists, TikToks and Pinterest posts. No more treating every wedding task like it needs to happen today.
Find Out What I Should Be Doing →Instant digital access · $49
hero visual
[INSERT PRODUCT MOCKUP / SHORT VIDEO: FLIP THROUGH THE ACTUAL AM I BEHIND? GUIDE]
Show the ivory file-card pages, manila tabs, editorial headings and red handwritten notes from the ebook.
Input
“Should I have booked this already?”
↓ sort it
What should already be done
Input
Everything feels urgent
↓ filter it
What actually matters now
Input
200 things in your head
↓ sequence it
Now · Next · Not yet
a note from me
When I got engaged, I thought I was a pretty organised person.
Then I started planning a wedding.
Suddenly I had venues, vendors, guest lists, deposits, outfits, invitations, family opinions and about 400 things I apparently needed to have an opinion on.
And there was no shortage of advice. I could find a wedding checklist in about five seconds. Pinterest had thousands. TikTok had another “thing you absolutely cannot forget” every time I opened the app.
But none of it answered the questions I actually kept having:
What should I be doing right now?
Should I have booked this already?
Am I actually behind?
Should I have booked this already?
Am I actually behind?
That was the problem.
I didn’t need another list of everything I would eventually need to do. I needed someone to look at where I was in the planning process and say: This should already be done. Focus on this now. This is coming next. And seriously, stop worrying about that for the moment.
After planning my own wedding, I built the resource I wish I’d had when I got engaged.
I called it Am I Behind? because, frankly, that was the question.
Samaa
Founder, The Bride Files
Founder, The Bride Files
the diagnosis
You don’t have an organisation problem.
You have a sequencing problem.
You’re a capable person doing something you’ve never been taught how to do. Three traps make it feel harder than it needs to.
red pen #02
Everything Is Urgent
Book the photographer. Choose the napkins. Sort the ceremony. Pay the deposit. Design the sign.
Important eventually is not the same as important now.
red pen #03
The “I Should Know This” Loop
Everyone keeps asking whether you’ve booked the venue, florist, entertainment or save-the-dates. Because you’re normally competent, you start wondering why you suddenly feel so bad at this.
You’re not bad at planning. You’re managing a high-stakes project involving vendors, contracts, money, guests, aesthetics, family and deadlines for the first time.
the cheat code
Start with where you are.
A bride getting married in 14 months does not need the same priorities as a bride getting married in four. Instead of handing you the whole wedding at once, Am I Behind? filters it through your current phase.
01
Find Your Phase
02
Catch Up
03
Now
04
Next
05
Not Yet
Example case file · wedding 7 months away
INPUT
Wedding: 7 months away
Planning stage: 6–9 months
→
CATCH UP → Check major vendors
NOW → Ceremony + cultural requirements
NEXT → Invitations + styling details
NOT YET → Final seating + tiny extras
You don’t need to do everything. You need to do the right things next.
Am I
Behind?
Behind?
The Wedding Planning Timeline
[INSERT BUNDLE MOCKUP: EBOOK COVER + 2–3 INTERIOR PAGES]
what’s inside
Five phases. One clear next move.
PHASE 1 · FIND YOUR PLACE
Jump into the timeline based on how far away your wedding is.
PHASE 2 · CHECK WHAT SHOULD ALREADY BE DONE
Spot anything genuinely behind without panicking over things that aren’t.
PHASE 3 · KNOW WHAT MATTERS NOW
Use timing plus Red / Amber / Green priority to narrow the noise.
PHASE 4 · SEE WHAT’S NEXT + WHAT CAN WAIT
Avoid next month’s surprise while giving yourself permission to ignore what is not due yet.
PHASE 5 · GET THE WEDDING OUT OF YOUR HEAD
30/90-day planning, deadlines, final-month checks, multi-event guidance and your Wedding Day COO.
the dossier
Don’t take my word for it. Open the files.
At launch, the proof is demonstration proof: show exactly how the system sorts the wedding before asking someone to buy it.
[INSERT SCREENSHOT: “HOW FAR AWAY IS YOUR WEDDING?” PAGE — HIGHLIGHT 6–9 MONTHS]
[INSERT SCREENSHOT: RED / AMBER / GREEN “AM I ACTUALLY BEHIND?” PAGE]
[INSERT GRAPHIC: “7-MONTH BRIDE” BEFORE → AFTER CASE FILE]
your file is ready
Everything you need to stop asking “Am I behind?”
Digital Invoice · The Bride Files
Am I Behind? — The Wedding Planning System
Stage-by-stage timeline, vendor windows, payments, multi-event and cultural wedding guidance, final-month planning.
Value $79
Bonus Tool · Red / Amber / Green Priority Tool
Sort “deal with it,” “schedule it,” and “stop thinking about it for now.”
Value $19
Bonus Template · 30/90 Wedding Action Plan
Map your next 30 days, next 3 months, vendor deadlines and payment deadlines.
Value $27
Total stated value · $125
Today: $49
before you ask
FAQ
What if I’ve literally just got engaged and know nothing about wedding planning?+
Good. You don’t need to know what you’re doing before you open this. Start with how far away your wedding is. The guide shows what broadly belongs at that stage, what needs attention and what can wait.
Do I need any apps or expensive wedding-planning software?+
No. There is no subscription or special software required. It’s a digital guide designed to give you a planning framework you can start using immediately.
How quickly can I start using it?+
Immediately after you receive it. Find the phase that matches how far away your wedding is, then check what should already be done, what matters now, what’s next and what can wait.
What is the refund policy?+
[INSERT FINAL REFUND POLICY BEFORE PUBLISHING. This should match your checkout platform and applicable consumer requirements.]